Advertising can become very costly. If you have
a well designed website, a small print ad can be used to refer potential
customers to your website where you can have virtually unlimited
information about your company and your products. In addition, website
changes are much more cost effective than print changes. To revise
a product brochure, you may have to have it redesigned, printed
and re-distributed. Website changes can be made very quickly and,
rather than mailing the changes, interested persons can be notified
by a quick email.
. . .
Improve Customer Relations
With a well designed website, customers can quickly
and easily gather the information that they need. They don't have
to wait until business hours to call customer service. They don't
have to wait on hold for a representative or
work their way
through the menus on a phone system. Potential customers can quickly
and easily obtain information about your company or your products
from a well designed website. Existing customers who have misplaced
owner's manuals or other product literature can quickly obtain a
replacement without waiting for the mail. FAQ's can be used to help
customers use your products and can be updated very quickly as needed.
. . . Reduce Postage Costs
Postage costs can be significantly reduced by allowing
potential customers and/or resellers to download product information
such as price sheets and product brochures at their convenience.
Existing customers can download owner's manuals and other product
information.
. . . Reduce Time Spent
on Routine Tasks
A well designed website reduces time customer service
devotes to fulfilling routine tasks every day. For many companies,
a website is the ideal place to house product specifications, owner's
manuals, frequently asked questions and other support items. Additional
value can be provided to your sales distribution system by including
reseller and/or retail locators on your site.
. . . Improve
Sales Force Efficiency
If a website is used to answer routine questions,
the sales force can spend their time answering more difficult questions
and closing sales.
